The Benefits of Becoming a Verified Account on Instagram

If you want to start marketing on Instagram, all you technically need is an account. With an account, you can begin posting photos, reels, and stories that link back to your website, products, or services.

But if you want to maximize your reach, authority, and sales potential, it’s worth going the extra mile to set up your account for success. One of the most powerful ways to do that is by getting your account verified. That tiny blue checkmark next to your name can have a massive impact on your brand presence and credibility.

What Is a Verified Account?

Instagram allows anyone to create an account using almost any name and profile image, which means it’s easy for copycat or fake accounts to pop up. A verified badge signals that your account has been confirmed as the authentic presence of a public figure, celebrity, or brand.

Once verified, your profile shows a small blue checkmark next to your handle, both on your profile and in search results. This tells users they’re dealing with the real you — and not an impersonator.

How Much Does Instagram Verification Cost?

Instagram’s current verification system operates through Meta Verified, a paid monthly subscription.

As of 2025, pricing is:

• $14.99/month if you sign up through the Instagram or Facebook mobile app (iOS/Android)

• $11.99/month if you subscribe via the web (desktop browser)

  
  

This subscription includes the verification badge, account monitoring for impersonation, and direct customer support from Meta. While you can cancel any time, staying verified requires an ongoing subscription.

Why Get Verified?

1. Instant Credibility & Trust- That blue check acts as social proof. It tells your audience, “This is the real brand,” which builds immediate trust. This can dramatically improve your click-through rate, follower growth, and engagement.

2. Protection From Copycats- Verification helps prevent imposters from damaging your reputation or misleading your audience with fake content or scams.

3. Boosted Visibility & Engagement- Verified accounts often perform better in search results and recommendations, helping your content reach more people organically.

4. Exclusive Features- Verification unlocks special features, such as:

• Linking directly to external websites in Stories (Swipe-Up/Link Sticker)

• Extended video lengths on IGTV

• Priority customer support through Meta

These features allow you to drive traffic and sales directly from your content, which is a game-changer for any business running social media marketing campaigns.

Power Your Instagram Strategy With Young Media Agency

Getting verified is just the beginning. To truly capitalize on your new verified status, you need a powerful marketing strategy behind it- consistent content creation, paid ad campaigns, SEO optimization, and a brand voice that stands out in a crowded feed.

That’s where Young Media Agency comes in. We specialize in building high-converting Instagram strategies for service-based businesses and personal brands. From getting your brand verified to managing your content calendar, running targeted ad campaigns, and growing your audience authentically- we handle it all.

Ready to get verified and start scaling your Instagram?

Let’s build your presence like a pro.

📩 Contact Young Media Agency to launch your verified Instagram strategy today.