Overview

Morris Family Window and Gutter Cleaning launched as a new owner-operator business in Grosse Pointe, Michigan. The greatest challenge was starting in a new community with no online presence or social proof.  Business was focused on the local service area with medium competition.  

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The Solution

We launched this new business through a plan that consisted of branding, website development, and community outreach. We then focused our efforts on search engine optimization including Relevant Keyword Strategy, Additional Web Pages, Local Directories, Blog Implementation, and Backlinks in order to generate new leads via search traffic. 

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The Result

• At Month 4, the business ranked in Position #1 for multiple keywords in its main service area as well as 3 surrounding cities. 

• Company serviced 200+ customers in their first year 

• Online sales accounted for over 50% of sales the first year of business.  

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Take a Look Inside: