El Patron is a locally owned and operated Mexican cantina located in Downtown Los Angelos. El Patron was looking for a way to connect with larger audiences and build restaurant sales through online channels. They had little to no social media presence.
We honed in on a creative direction for the brand and revamped the Instagram page. We then created a brand new TikTok account with our new branding in mind. We then took a series of content over the course of 2 months and created a content calendar, video content plan, and cross-platform social media strategy to grow both of these accounts using organic strategies. We focused on great content, engagement, and building a community online to achieve an over 300% increase in brand awareness.
Brand awareness has seen a 300% increase.
Instagram has grown 1200 followers in 90 days
TikTok has grown to over 2050 followers and 53,000 likes in 90 days.
We've had 8 viral videos (over 10k views) totaling over 656,600 views.
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