Instagram Marketing Trends for 2021
It's that time of year again! When the next year is finally in sight and the strategy sessions are (hopefully) in full effect. We saw major changes most notably in the way that Instagram is being used (think Reels over Posts) and with whom its being used by - shout out to all the 30-49'ers keeping up with the times 😉.
Between new features and new audiences, the way we use IG is changing. Here is a compiled list of trends to look out for in 2021 that we hope you, or your social media manager, finds helpful in your marketing strategies.
1. Instagram TV
Honestly, videos are one of the most interactive and effective ways to engage with your customers and generate new business- period. If a picture is worth a thousand words, then a video is worth two. So no matter how you prefer to make content- try to opt for videos at least 20% of the time.
IGTV allows you to post videos up to 10 minutes long and then share previews via a post. This preview allows your audience to select "keep watching" and then takes them to your IGTV "channel" to watch any other video content you may have. Another awesome feature of IGTV is the ability to link from your stories. Simply create an eye-catching story, link your IGTV video in the elements tab, and tell people to “swipe up” to gain access to the video. Pretty fancy, huh?
2. IG Reels
One Instagram feature that has totally taken off this year is IG Reels. This feature was released in August 2020 and is expected to be a close competitor to TikT