Small Businesses: Why You Need a Separate Instagram Account ASAP
One of the most common questions we receive from small businesses is, "do we really need to start a separate business instagram"? And the answer is YES (x2).
Ok, So Why Does My Business Need An Instagram?
Since its humble beginnings, Instagram has been a powerful marketing tool for businesses looking to expand their presence and visibility. Known as a highly visual platform (and now transitioning towards video), Instagram is a tool for showcasing your brand, products, and services and creating community connection with your customers.
In this way it can act as a simple storefront or business card as well as a powerful lead generation and community building tool.
Industries such as fashion, food, travel, beauty, home decor, gardening and events have gained enormous success by adding Instagram to their overall marketing strategies.
In fact, YMA has helped generate communities of over 100,000 followers for multiple brands throughout the years and has seen first hand the power of the platform.
What Makes Instagram So Powerful?
Instagram boasts over 1.5 billion active users each month. They are also owned by the Parent company, Meta which is ranked the 5th largest and most valuable tech company behind players like Apple, Microsoft, and Google.
With such a large reach and backing, we can be sure there are benefits to using the platform as a small business owner. Let's take a look at some of the platform-specific features that can be used to benefit small biz:
Create photo or video posts
Using Instagram Stories that show on your profile for 24 hours
Create Instagram Reels, which are 15-, 30- or 60-second short-form videos (similar to TikToks)
Livestream video
Shop directly from e-commerce brands through the app
Book appointments, call, or email business directly through the app
Robust marketing data backed by Meta