Optimizing your website for SEO through it all... the updates, I mean.
Let's talk how to optimize your website for the current Google Algorithm.
If there’s one constant in the ever-changing World of Digital Marketing, it’s the fact that Google's search engine is constantly changing and updating - so much for the comfort food, eh?
The truth is, Google updates their algorithm as often as you and I might change clothes. Ya. Sometimes you feel the daily struggle, but knowing the core pillars of Google's current search algorithm and what changes to look out for- will help tremendously!
Many business owners and online entrepreneurs get blind-sided each time they face a new Google update that they’re totally unprepared for. These updates can lead to precipitous drops in search engine rankings for some and can totally impact their business bottom-line.
As of 2020, Google uses over 200 factors in its search algorithm to rank websites. It is important to make sure that your website is “algorithm proof”, meaning that it will stand through any future Google updates with minimal to zero negative effects. This also saves time and money on SEO updates, which are necessary but not as often with a good understanding of your website's SEO ;).
Fortunately, there are some tweaks and optimizations you can implement on your site right now to ensure your traffic and rankings will be safe whenever a major algorithm change occurs:
Tip #1: On-Page Content Changes
In these modern days of SEO, you need to commit to creating quality content more than over. But “create quality content” is generic advice that many website owners don’t really come close to following. Here’s what we mean by "quality":
✔️ Content is original. When using sources to create your next blog or website content, avoid writing a watered-down version of a single source or reference. Instead, base your ideas on multiple sources all over the web, and write your piece using your own words and content structure. Add personal stories or case studies about your business. Re-name some known industry practices, processes, and jargons (for example, Brian Dean of Backlinko.com took the already popular practice of creating long form pillar SEO content and named it the “Skyscraper Technique”). These will add a stamp of originality to your work.
✔️Beef it up, not fluff it up. Instead of prolonging sentences and paragraphs just to meet a word count (fluff), fill up your web content with facts, bullet points, infographics, tips, and actionable advice for your readers (beef). Avoid keyword stuffing. According to recent stats by Impactbnd.com, the simple act of updating and republishing old blog posts with beefier content and images can increase organic traffic by as much as 106%.