What Is The Value Proposition On Instagram?
The ‘Value Proposition’ on Instagram: What It Is and How to Use It
There's an old saying that goes "you don’t sell hats, you sell warm heads". Meaning in sales, you don't sell the product, but the result. This is one of the most useful sayings in the general sales world and can be applied to your business across the board.
What does it mean? It means that you are not selling the materials themselves, but rather the way those materials make your customers feel and the way they improve their lives.
This is what makes any business, whether it be services or products, tick. The most successful companies are the ones that truly understand this and meet their customers where they are at.
This principle can be applied to your value ladder, sales pitch, branding, social media content, and more. There is no platform better suited to this kind of marketing than Instagram. And we will tell you why...